Fractional CMO in New Orleans for energy and growth stage companies

In four hours, we find the biggest problem standing in the way of your growth plans.

I'm John David Ross Jr. I spent 25 years growing businesses, most recently at PosiGen and PepsiCo. Now I work with CEOs, founders and investors of $2.5M to $50M companies who are planning 2027 and aren't sure their team is working from the same plan.

Book a chat with me See the case studies

30 minutes. If the fit is wrong, I'll tell you on the call.

John David Ross Jr., fractional CMO and founder of JDR Growth Advisory in New Orleans — Photo: Douglas Mason

What the work looked like

Why CEOs bring me in

I've carried the revenue number.

At PosiGen I went from the first marketing leader on the executive team to General Manager of Sales & Marketing, running a 150 person sales organization while the company scaled to about $375 million in national sales.

I plan the way boards read.

At PepsiCo I worked in the Office of the CMO, building innovation and portfolio plans that were presented to the CEO and the Board.

Energy is home turf.

Solar and efficiency companies sell trust before they sell product. I built that trust one homeowner at a time, starting in Louisiana.

How it works

1
A 30 minute call.
You tell me what's stuck. I'll ask more questions than you expect. If the fit is wrong, I'll tell you on the call.
2
A half day with your team.
Four hours in our Functional Marketing Framework: one customer, one workflow, one test, one winning outcome, and the one biggest problem in the way of your 2027 plan.
3
Do this first, do this next.
You leave knowing the order. If you want me to own the plan, I can, as your fractional CMO 10 hours a week or as an advisor to your team.

Book a chat with me Ways to work together

A homeowner tells two PosiGen team members about his experience with solar

The plan starts with the customer's own words.

Before PosiGen fixed its rating, we listened to homeowners describe the two moments that decided whether they trusted us. That listening became the plan. The rating moved from 1.5 to above 4.0 and held for two years.

Read the reputation recovery story

Photo: Douglas Mason